Kingston, 21 February 2023 – The Ministry of Culture, Gender, Entertainment and Sport will launch a social media campaign promoting the Jamaican Language during Lent.

The campaign, which begins tomorrow on Ash Wednesday, will feature daily readings from the ‘Jamiekan Nyuu Testiment’ popularly called the patois bible.

The Minister of Culture, Gender, Entertainment and Sport, the Honourable Olivia Grange, said the campaign is part of the Ministry’s “celebration and promotion of every aspect of Jamaican culture.”

The announcement of the campaign comes on International Mother Language Day which is celebrated annually on February 21.

Commenting on the importance of our mother language, Minister Grange said “our patois is such an important part of our Jamaican identity and it is important that we promote it and celebrate it and use it in ways to inspire confidence and pride among our people.”

The Ministry received guidance from Love and Faith World Outreach Ministries in selecting the Scriptures that will be published during the next 40 days, principally on Facebook, Twitter and Instagram @mcgesJamaica.

“We hope that people will feel blessed and inspired by the readings,” said Minister Grange.

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