CPTC Key in Promoting Brand Jamaica – Grange

Culture and Entertainment Minister, the Honourable Olivia ‘Babsy’ Grange, has charged the Creative Production and Training Centre Limited (CPTC) and its new board to uncover creative means of promoting Brand Jamaica globally and use its products as vehicles to explore new partnership opportunities within the global arena of creative productions.

Speaking at the launch of CPTC’s JamVision cable channel, formerly C-TV, on Thursday, May 26, 2016, Minister Grange said “Our cultural agreements with friendly countries have spaces for the exchange of content and partnerships in the creative industry, such as in the area of film.  These are avenues that CPTC must now engage to ensure that elsewhere, (in South Africa, Cuba, Colombia, etc.), our images are shared in light of the global attraction to, and the taste for Jamaican creative products and services.”

The Minister highlighted that the Ministry of Culture, Gender, Entertainment and Sport is determined to establish new platforms while revitalizing old ones as it seeks to promote prosperity among our people. 

“My Ministry takes very seriously the vision reiterated by our Prime Minister, Most Honourable Andrew Holness, of a prosperous Jamaica by way of partnerships, engaged to grow our economy, whilst enhancing our global competitiveness,” she added.

The Minister also explained that in keeping with the agency’s mandate to record, archive and promote diverse expressions of Jamaica’s rich culture and heritage, the agency must also challenge the Jamaican people through sounds and images that are creatively packaged and presented through JamVision.

“Inherent in and integral to the telling of these stories, and the presentation of these sounds and images, is the strengthening of the cultural identity of our people, without which our national productivity stands the chance of being severely diminished,” she said.

Minister Grange also used the opportunity to laud the management of CPTC for their continued thrust, over the years, to create and maintain platforms for cultural preservation and promotion. Adding that the agency must continue its efforts to come up with creative and new, youth-friendly ways of sharing and promoting the Jamaican legacy, Minister Grange said “CPTC must through this platform respond to the growing concern within the society regarding the disengagement of our young people from our traditions or the growing ignorance of our history, heritage and traditions.  As Minister, I invite the CPTC to use this platform to find creative ways to reach our young people so that they may gain new insights into who we are and be more committed to the national development project.”

The Honourable Olivia ‘Babsy’ Grange, Minister of Culture, Gender, Entertainment and Sport presented a Citation by the CPTC to Former Prime Minister, the Most Honourable Edward Seaga for his enduring vision and patriotism which led to creation CPTC IN 1984.

Minister Grange also announced the new board of the CPTC to which she has given the charge.

 1. Ms. Rochelle Cameron – Chairman

 2. Mr. Clyde McKenzie - Deputy Chairman

 3. Mr. Harold Malcolm

 4. Mr. Elon Parkinson

 5. Mr. Delroy Morgan

 6. Mr. Orville Beckford

 7. Mr. Basil Dawkins

 8. Mr. Kenrick Barnaby

 9. Ms. Nadine Sutherland

 10. Mr. Franklyn St. Juste

 11. Mr. William Barclay

 12. Dr. Dennis Howard



Minister's charge

I remain hopeful because of the giftedness of the Jamaican people; their warmth and creativity; their dynamism and indomitable spirit that have resulted in excellence in all sectors.

It is by tapping into the gifts and awakening the spirit of the Jamaican people that we will, by God’s grace, re-group, re-engineer and re-open to a brighter future with Culture, Gender, Entertainment and Sport.

Olivia Grange


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Kingston 5

Jamaica, W.I.

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